Stumbling upon the next great invention in an 'ah-ha!' moment is a myth.

Companies are not ingenious, it's the people in them that are.

If you really want to improve technology, if you want things to work better and be better, you've got to protect the person who spends a lot of effort, money, and time developing that new technology.

Design and technology should be the subject where mathematical brainboxes and science whizzkids turn their bright ideas into useful products.

So I think the winners in recession are the people who produce new technology that does things better, which people really want.

Far too few designers put any thought into usability, ending up with a great product that's completely inaccessible.

Some of the best inventive moments are born out of 'wrong thinking'. Most people start with the right way so they all follow the same path. The wrong way will lead to mistakes from which you can learn and create new discoveries-the kind of original ideas that come to life when we dare to be different, keep an open mind, and have no fear of failure.