We’re taught to do things the right way. But if you want to discover something that other people haven’t, you need to do things the wrong way. Initiate a failure by doing something that’s very silly, unthinkable, naughty, dangerous. Watching why that fails can take you on a completely different path. It’s exciting, actually. To me, solving problems is a bit like a drug. You’re on it, and you can’t get off.

Exactly 5,126 attempts to make the first bagless vacuum cleaner were failures-some catastrophic disappointments, some minor defects. It took 15 years. Prototype 5,127 was the success ... Failure is painful, but it spurs on improvement like nothing else.

Children want the challenge of difficult tasks - just look how much better they are than their parents on a computer.

It's the unlikely juxtaposition of creativity and logic which causes the wooliness and confusion around the term 'innovation'. Everybody wants to be innovative; many companies and ideas are proclaimed to be innovative and no one doubts that innovation is a money spinner. And, thus, we are all looking for the magic formula. Well, here you go: Creativity + Iterative Development = Innovation.

The way the world is going, it's technology driven. And it isn't just driven by the old super powers, it's driven by the far east and new emerging economies.

Design and technology should be the subject where mathematical brainboxes and science whizzkids turn their bright ideas into useful products.

Hire inexperience. This year we plan to hire 200 engineers - half of whom are recent grads. Young people are not burdened by years of experience. They haven't learned - or been told - what is right or wrong. With engineering, there is no tried and tested path. You try, and fail, and fix, and fail again.