We’re taught to do things the right way. But if you want to discover something that other people haven’t, you need to do things the wrong way. Initiate a failure by doing something that’s very silly, unthinkable, naughty, dangerous. Watching why that fails can take you on a completely different path. It’s exciting, actually. To me, solving problems is a bit like a drug. You’re on it, and you can’t get off.

Children want the challenge of difficult tasks - just look how much better they are than their parents on a computer.

Some of the best inventive moments are born out of 'wrong thinking'. Most people start with the right way so they all follow the same path. The wrong way will lead to mistakes from which you can learn and create new discoveries-the kind of original ideas that come to life when we dare to be different, keep an open mind, and have no fear of failure.

Nobody wants the expenditure of a lease on a factory which lasts 21 years. You can't plan 21 years ahead.

I think people are realizing that engineering and science are extremely good degrees to get and you'll be very highly paid once you've got them.

It's the unlikely juxtaposition of creativity and logic which causes the wooliness and confusion around the term 'innovation'. Everybody wants to be innovative; many companies and ideas are proclaimed to be innovative and no one doubts that innovation is a money spinner. And, thus, we are all looking for the magic formula. Well, here you go: Creativity + Iterative Development = Innovation.

In the digital age of "overnight" success stories such as Facebook, the hard slog is easily overlooked.