So I think the winners in recession are the people who produce new technology that does things better, which people really want.
James DysonIf you really want to improve technology, if you want things to work better and be better, you've got to protect the person who spends a lot of effort, money, and time developing that new technology.
James DysonWeโre taught to do things the right way. But if you want to discover something that other people havenโt, you need to do things the wrong way. Initiate a failure by doing something thatโs very silly, unthinkable, naughty, dangerous. Watching why that fails can take you on a completely different path. Itโs exciting, actually. To me, solving problems is a bit like a drug. Youโre on it, and you canโt get off.
James Dyson