All our engineers are designers and all our designers are engineers.

Exactly 5,126 attempts to make the first bagless vacuum cleaner were failures-some catastrophic disappointments, some minor defects. It took 15 years. Prototype 5,127 was the success ... Failure is painful, but it spurs on improvement like nothing else.

We’re taught to do things the right way. But if you want to discover something that other people haven’t, you need to do things the wrong way. Initiate a failure by doing something that’s very silly, unthinkable, naughty, dangerous. Watching why that fails can take you on a completely different path. It’s exciting, actually. To me, solving problems is a bit like a drug. You’re on it, and you can’t get off.

All our engineers are designers and all our designers are engineers.

Britain's great strength is its innovative, design and engineering natural ability and we're not using it.

The important thing is to learn from mistakes - something graduates are adept at. Our graduate engineers are working on new technology - from uncharted applications for our digital motor, to a new take on the hand dryer. With an unhindered mind, nothing is off limits.

Engineering is treated with disdain, on the whole. It's considered to be rather boring and irrelevant, yet neither of those is true.