Fear is always a good motivator.
Companies are not ingenious, it's the people in them that are.
The Web is fascinating and transformative, but it's an easy, flashy, get-rich-quick option to the hard graft of proper industry.
Designing aircraft and racing cars is an extremely exciting thing.
So I think the winners in recession are the people who produce new technology that does things better, which people really want.
All our engineers are designers and all our designers are engineers.