Britain's great strength is its innovative, design and engineering natural ability and we're not using it.
James DysonWeโre taught to do things the right way. But if you want to discover something that other people havenโt, you need to do things the wrong way. Initiate a failure by doing something thatโs very silly, unthinkable, naughty, dangerous. Watching why that fails can take you on a completely different path. Itโs exciting, actually. To me, solving problems is a bit like a drug. Youโre on it, and you canโt get off.
James DysonIf you invent something, you're doing a creative act. It's like writing a novel or composing music. You put your heart and soul into it, and money. It's years of your life, it's your house remortgaged, huge emotional investment and financial investment.
James Dyson