Everybody recognizes that if you can make very efficient electric motors, you can make a quantum leap forward.

Hire inexperience. This year we plan to hire 200 engineers - half of whom are recent grads. Young people are not burdened by years of experience. They haven't learned - or been told - what is right or wrong. With engineering, there is no tried and tested path. You try, and fail, and fix, and fail again.

[In my home workshop,] generally I'm mending things, which is interesting because you learn a lot about why they broke.

If you want to do something different, you’re going to come up against a lot of naysayers.

Fear is always a good motivator.

In the past, the U.K. got away with selling things that weren't unusual. Now it's no use trying to export without having something that's unusual and better.

Success is made of 99% failure.