We have to change our culture so you can create wealth from making things and don't just try to make money out of money

It's the unlikely juxtaposition of creativity and logic which causes the wooliness and confusion around the term 'innovation'. Everybody wants to be innovative; many companies and ideas are proclaimed to be innovative and no one doubts that innovation is a money spinner. And, thus, we are all looking for the magic formula. Well, here you go: Creativity + Iterative Development = Innovation.

Fear is always a good motivator.

Apartments are getting smaller on a whole. Houses are getting smaller. People don't need great big vacuums anymore.

Anyone developing new products and new technology needs one characteristic above all else: hope.

Business is constantly changing, constantly evolving.

Cordless vacuums are designed for quick jobs, but you need enough power to do the job; you don't want the power waning over time.