As a modern employer you have to treat people well.

The media thinks that you have to make science sexy and concentrate on themes such as rivalry and the human issues.

If you can't be unconventional, be obtuse. Be deliberately obtuse, because there are 5 billion people out there thinking in train tracks, and thinking what they have been taught to think.

Designing aircraft and racing cars is an extremely exciting thing.

In the past, the U.K. got away with selling things that weren't unusual. Now it's no use trying to export without having something that's unusual and better.

Reality TV is anything but.

I'm not into politics but I am committed to a cause: ensuring design technology and engineering stays on the U.K. curriculum, alongside science and maths - grounding abstract theory, merging the practical with the academic.