If you would write emotionally, be first unemotional. If you would move your readers to tears, do not let them see you cry.

Style is important, but content comes first.

Find out where the people want to go, then hustle yourself around in front of them.

If you would write emotionally, be first unemotional. If you would move your readers to tears, do not let them see you cry.

The ...experts of the FDA have declared Laetrile to be worthless...quackery and fraud...These experts are the professional descendants of experts...confident that mental illness should be cured by drilling holes in the skull, the better to let the demons out. ...This is the Orwellian fashion in which the medical establishment throws its weight around.

Use familiar words-words that your readers will understand, and not words they will have to look up. No advice is more elementary, and no advice is more difficult to accept. When we feel an impulse to use a marvelously exotic word, let us lie down until the impulse goes away.

Writers must rely more on the feel of a sentence than on the dictates of a rule book.