Louis Kelso's formula sounds like Lydia Pinkham's Vegetable Compound. The whole theory sounds crazy. But, then, one may recall, they said all that of Copernicus too.

It wasn't the Supreme Court that expelled God from our public school classrooms. It was the textbook publishers.

If you would write emotionally, be first unemotional. If you would move your readers to tears, do not let them see you cry.

Astrology is the sheerest hokum. This pseudoscience has been around since the day of the Chaldeans and Babylonians. It is as phony as numerology, phrenology, palmistry, alchemy, the reading of tea leaves, and the practice of divination by the entrails of a goat. No serious person will buy the notion that our lives are influenced individually by the movement of distant planets. This is the sawdust blarney of the carnival midway.

The chief difference between good writing and better writing may be measured by the number of imperceptible hesitations the reader experiences as he goes along.

The ...experts of the FDA have declared Laetrile to be worthless...quackery and fraud...These experts are the professional descendants of experts...confident that mental illness should be cured by drilling holes in the skull, the better to let the demons out. ...This is the Orwellian fashion in which the medical establishment throws its weight around.

Find out where the people want to go, then hustle yourself around in front of them.