Producers are looking to me to concept full worlds for subjects to compete, play a game show in, win an award, blah blah blah.

I'm being totally honest, but I really do get chills every time I see something that I designed, painted on the biggest stage in Universal, standing proud there among all the other stages. I think, "That is so amazing that I did this".

To me, Los Angeles and California and executive power are about big, open warehouse buildings. Tech companies are buying oversized buildings, because they project growth immediately.

If you can give your walls history, it supports the action that's happening in front of them.

I don't even know of a room that doesn't have a flat-screen TV in it. These are things that just come in environments these days. And if you were going to walk into a space, where did you come from? Was there a bathroom around the corner? These are things that are authentic, and that's what makes successful television. It's not pre-produced garbage. It's believability and connection. The environment has to tell that story.

In New York, it's a little bit more formal, a little bit more decorated, and there's a real appreciation for traditional style. Out here, it's casual, fresh, new, and almost humble.

My approach is to 100 percent get the concept and the visual right. Get the client to love the space. Once they love the space, everything's possible.