I treat every show, every production, like its own individual human organism that's grown up in a certain way, and they all have crazy habits and do different things.

Budget affects everything.

Producers are looking to me to concept full worlds for subjects to compete, play a game show in, win an award, blah blah blah.

Just to give the audience a breath of fresh air is important.

My approach is to 100 percent get the concept and the visual right. Get the client to love the space. Once they love the space, everything's possible.

To me, Los Angeles and California and executive power are about big, open warehouse buildings. Tech companies are buying oversized buildings, because they project growth immediately.

If you can give your walls history, it supports the action that's happening in front of them.