If you can give your walls history, it supports the action that's happening in front of them.

I was a child of a single mother/art teacher, and a father who was an architect, so I've always been around the combination of art, fine art, and architecture my entire life.

My approach is to 100 percent get the concept and the visual right. Get the client to love the space. Once they love the space, everything's possible.

The word "budget" is the idea-killer. It slaughters any idea.

If the person or artist doesn't touch it, and if the camera stays relatively far away from it, it doesn't really have to be real.

If you can give your walls history, it supports the action that's happening in front of them.

To me, Los Angeles and California and executive power are about big, open warehouse buildings. Tech companies are buying oversized buildings, because they project growth immediately.