If you look around anywhere, layers are an important part of, not just the story and the concept, but the world you're in. If you just turn around and look at your office door, there's a door, and there's something behind it.

You take for granted the details that make something look real. It can still look fabulous, but if you add a light switch, a vent, or the notion of air conditioning, it can look real.

These big Silicon Valley companies that are popping up are projecting growth skyrocketing in a few years. So they need a space they can grow into. Not so much in New York. Super conservative, super small.

In New York, it's a little bit more formal, a little bit more decorated, and there's a real appreciation for traditional style. Out here, it's casual, fresh, new, and almost humble.

My approach is to 100 percent get the concept and the visual right. Get the client to love the space. Once they love the space, everything's possible.

I don't even know of a room that doesn't have a flat-screen TV in it. These are things that just come in environments these days. And if you were going to walk into a space, where did you come from? Was there a bathroom around the corner? These are things that are authentic, and that's what makes successful television. It's not pre-produced garbage. It's believability and connection. The environment has to tell that story.

I treat every show, every production, like its own individual human organism that's grown up in a certain way, and they all have crazy habits and do different things.