Corporations hope that the right concept will turn things around overnight. This is what you might call the crash-diet approach: starve yourself for a few days and you'll be thin for life.
James SurowieckiThe paradox of Steve Jobs's career is that he had no interest in listening to consumers - he was famously dismissive of market research - yet nonetheless had an amazing sense of what consumers actually wanted.
James SurowieckiI tend to have a hard time working on pieces long before they're due. That's why I think the fact that I write a column is really good for me - the column has to be done, and there's no getting around it.
James SurowieckiCongressional Republicans themselves have vehemently defended the idea that preexisting conditions should not be used to deny people insurance.
James Surowiecki