Companies have long gathered data to break down their customer base into specific segments. Now political parties have become adept at micro-targeting, too, using data on shopping habits, leisure activities, voting histories, charity donations, and so on, in order to pinpoint likely supporters and the type of appeal most likely to win them over.
James SurowieckiWhen all is said and done, cheap gas is an illusion, because our reliance on gas creates a whole series of costs that aren't factored in to the pump price - among them congestion, pollution, and increased risk of accidents.
James SurowieckiDefense contractors are able to reap tremendous profits while rarely confronting the risks for which those profits are supposed to be the reward.
James SurowieckiThe smartest groups, then, are made up of people with diverse perspectives who are able to stay independent of each other.
James Surowiecki