In effect, dividing your attention means that neither (or none) of the things you're working on is really getting the full effect of your intelligence, and that it in the end takes you longer than it would if you did one thing at a time.
James SurowieckiYou might think of consumption as a fairly passive activity, but buying new products and services is actually pretty risky, at least if you value your time and money.
James Surowiecki