I tend to delay writing by doing more research - it's really the act of writing the piece that I have the hardest time with.
James SurowieckiPop music thrives on repetition. You know a song's a hit when you've heard it so often that you'll be happy never to hear it again.
James SurowieckiNike used to be known as Blue Ribbon Sports. What's now Sara Lee used to be Consolidated Foods. And Exxon was once Standard Oil Company of New Jersey. These were name changes that worked. But for all the ones that do, there are 10 or 20 that don't.
James SurowieckiIf army ants are wandering around and they get lost, they start to follow a simple rule:Just do what the ant in front of you does. The ants eventually end up in a circle. There's this famous example of one that was 1,200 feet long and lasted for two days; the ants just kept marching around and around in a circle until they died.
James SurowieckiI started in business journalism from the outside, so when I started writing about markets and business, I was struck by the fact that markets seemed to work well even though people are often irrational, lack good information and are not perfect in the way they think about decisions.
James Surowiecki