Diversity and independence are important because the best collective decisions are the product of disagreement and contest, not consensus or compromising. An intelligent group, especially when confronted with cognition problems, does not ask its members to modify their positions in order to let the group reach a decision everyone can be happy with. Insteadโฆthe best way for a group to be smart is for each person in it to think and act as independently as possible.
James SurowieckiMost of the work on multitasking suggests that it generally makes you less efficient, not more.
James SurowieckiOn Wall Street, fraudulent schemes tend to thrive during economic booms, and to blow up when times turn tough.
James SurowieckiThe fact that cognitive diversity matters does not mean that if you assemble a group of diverse but thoroughly uninformed people, their collective wisdom will be smarter than an expert's. But if you can assemble a diverse group of people who possess varying degrees of knowledge and insight, you're better off entrusting it with major decisions rather than leaving them in the hands of one or two people, no matter how smart those people are.
James SurowieckiCompanies have long gathered data to break down their customer base into specific segments. Now political parties have become adept at micro-targeting, too, using data on shopping habits, leisure activities, voting histories, charity donations, and so on, in order to pinpoint likely supporters and the type of appeal most likely to win them over.
James Surowiecki