Companies have long gathered data to break down their customer base into specific segments. Now political parties have become adept at micro-targeting, too, using data on shopping habits, leisure activities, voting histories, charity donations, and so on, in order to pinpoint likely supporters and the type of appeal most likely to win them over.
James SurowieckiPop music thrives on repetition. You know a song's a hit when you've heard it so often that you'll be happy never to hear it again.
James SurowieckiLack of confidence, sometimes alternating with unrealistic dreams of heroic success, often leads to procrastination, and many studies suggest that procrastinators are self-handicappers: rather than risk failure, they prefer to create conditions that make success impossible, a reflex that of course creates a vicious cycle.
James SurowieckiPolitical risk is hard to manage because so much comes down to the personal choices of policymakers, whether prime ministers or heads of central banks.
James SurowieckiAlthough oil is a commodity, it's still not a commodity like coffee, which, thank God, we will have with us always. At some point the oil will run out.
James Surowiecki