Companies have long gathered data to break down their customer base into specific segments. Now political parties have become adept at micro-targeting, too, using data on shopping habits, leisure activities, voting histories, charity donations, and so on, in order to pinpoint likely supporters and the type of appeal most likely to win them over.
James SurowieckiBesides great climates and lovely beaches, California and Greece share a fondness for dysfunctional politics and feckless budgeting.
James SurowieckiThe important thing about groupthink is that it works not so much by censoring dissent as by making dissent seem somehow improbable.
James SurowieckiThere are lots of people who believe there may be at least some genetic component to procrastination, and even if there isn't, it seems to be the case that procrastination habits are often set relatively early in life (that's certainly the case with me). But I also think that there's lots of evidence that external tools can help quite a bit in getting people to stop procrastinating.
James Surowiecki