Steve Jobs was rare: a C.E.O. who actually had a huge impact on his company's fortunes. Contrary to corporate mythology, most C.E.O.s could be easily replaced, if not by your average Joe, then by your average executive vice-president. But Jobs genuinely earned the label of superstar.
James SurowieckiMost corporate name changes are the result of mergers and acquisitions. But these tend to be unimaginative.
James Surowiecki