Drop the whole subject and put it out of your mind and let your subconscious do its thing.

We tend to forget that words are, themselves, ideas. They might be called ideas in a state of suspended animation. When the words are mastered the ideas tend to come alive again.

Drop the whole subject and put it out of your mind and let your subconscious do its thing.

An idea is nothing more nor less than a new combination of old elements.

A good idea has self-expanding qualities. It stimulates those who see it to add to it.

This use of advertising - to add a subjective value to the product - becomes increasingly important as the trends in our technology lead to competing products becoming more and more the same.

The habit of mind which leads to a search for relationships between facts becomes of the highest importance in the production of ideas.