Drop the whole subject and put it out of your mind and let your subconscious do its thing.

And so, while perhaps not all God's chilluns got wings, enough have for each of us to hope that we may be among those that have.

Thus, words being symbols of ideas, we can collect ideas by collecting words. The fellow who said he tried reading the dictionary but couldn't get the hang of the story simply missed the point: namely, that it is a collection of short stories.

Drop the whole subject and put it out of your mind and let your subconscious do its thing.

An idea is nothing more nor less than a new combination of old elements.

Every really good creative person in advertising has always had two noticeable characteristics. First, there was no subject he could not easily get interested in...Second, he was an extensive browser in all sorts of fields of information. For it is with the advertising man as with the cow: no browsing, no milk.

Particular bits of knowledge are nothing, because they are made up of what Dr. Robert Hutchins once called rapidly aging facts. Principles and method are everything.