It's just us trying to start a movement where everybody passes on a bit of cooking knowledge. We estimate that one person can potentially affect 180 others very quickly so we're just trying to spread the word.
Jamie OliverBasically, we're taking a product that would be sold in the cheapest way for dogs, and after this process we can give it to humans.
Jamie OliverI love roasting because you can give it love, get it in the oven and go and play with the kids or whatever you've got to do, and then hours later you've got a lovely dinner.
Jamie Oliver