Just because the Americans are so good at rattling out accessible and cheap junk food, nobody looks twice when it comes to their food. But there are golden nuggets everywhere.

My life is really so much based in England.

I love roasting because you can give it love, get it in the oven and go and play with the kids or whatever you've got to do, and then hours later you've got a lovely dinner.

Sugar is the next tobacco, without a doubt, and that industry should be scared. It should be taxed just like tobacco and anything else that can, frankly, destroy lives.

I think food culture is always evolving, and there will constantly be people looking both forward and back. That's what makes it exciting.

I challenge you, to go to any school and open 50 lunchboxes, and I guarantee you there will be one or two cans of Red Bull, there'll be cold McDonald's and jam sandwiches with several cakes.

Your child will live a life ten years younger than you because of the landscape of food that we've built around them.