I wouldn't say that processed food, ready meals and even takeaways aren't relevant to modern life, it's just that over the past 40 years there are three generations of people who have come out of school and gone through their home life without ever being shown how to cook properly.
Jamie OliverI challenge you, to go to any school and open 50 lunchboxes, and I guarantee you there will be one or two cans of Red Bull, there'll be cold McDonald's and jam sandwiches with several cakes.
Jamie OliverI think food culture is always evolving, and there will constantly be people looking both forward and back. That's what makes it exciting.
Jamie OliverGive your kids a bloody knife and fork and let me put some fresh food in front of them they can eat.
Jamie Oliver