There is not one thing we can do to fix the problem, it has to be an ambush!

Every kid in every school no matter their background, deserves to learn the basics about food - where it comes from, how to cook it and how it affects their bodies. These life skills are as important as reading and writing, but they've been lost over the past few generations. We need to bring them back and bring up our kids to be streetwise about food.

If you only design menus that are essentially junk or fast food, the whole infrastructure supports junk.

The whole idea is to earn the flavor. No one gives it to you.

I challenge you, to go to any school and open 50 lunchboxes, and I guarantee you there will be one or two cans of Red Bull, there'll be cold McDonald's and jam sandwiches with several cakes.

Your child will live a life ten years younger than you because of the landscape of food that we've built around them.

40% of what I've done was a mistake. I now call it R&D.