When someone shuts down on you... There were a couple of times of somebody that was just unpleasant, and you can't get them to loosen up. It's this horrible spiral when it's on camera, because you're trying to get them to like you, to trust you, to give you decent answers.

I think in its own small way, it did push people to be more accepting of different kinds of music. It definitely made music more egalitarian in terms of, it took away the shame of the goofy bands that you liked.

Before M2, I really felt self-conscious about some of my choices, and I was slotted into a category. At Rolling Stone, I was the alternative chick, and that was just the way it was. That did break me open a little bit, and that was maybe its legacy. And it's a nice one.

I wondered how I was going to do it and keep my job at Rolling Stone at the same time. They were very nice, and they let me disappear for two days a week for a couple of hours. That's how long shooting was.

if your subject is an actor, he or she will also be shorter in person than they appear onscreen. This, also, you must keep to yourself. Even if you think you are giving their lack of height a positive spin, you aren't. 'You always seem larger than life in photos, but it's nice to see that in person you're just like us' might seem like a compliment, but what a star hears is 'You're stumpy, and you will lose jobs to taller people.

I'm trying to think of who was really unpleasant or just not in the mood for talking. We had on Thurston Moore and he was just not feeling it that day, so it was difficult. Your difficult interview is out there for the world.

Coldplay was unknown, and we played them over and over and over again, and they were really loyal to us. They went on M2 way after they had broken and become famous, because they remembered us.