Also because few people were watching - aside from a healthy amount of incarcerated people, because M2 was offered in a lot of prisons - I was able to ask really long, kind of muso questions, that they loved. We could really geek out and talk about music for long periods of time, and that tape would just keep rolling and rolling.

We were the ultimate consumers of the thing, and we thought, "Every college kid is going to go berserk. High school kids - it will introduce them to music they didn't know about. This is going to be a phenomenon." Plus, it seemed like it was insider-y, yet it was available to everyone. I thought, "Cable companies are going to be snatching this up." You think about the dreck that is on so many cable companies, of course they're going to love this. And we were just crushed that nobody cared.

I don't look like a model; I'm a rock writer.

I would get adult acne when it was somebody really famous I had to interview, so sometimes I would have to look straight at the camera because I couldn't look sideways or profile, because it would show.

You can see when that happens with bands when they do TV appearances; they just shut down. They get really irritated.

I wondered how I was going to do it and keep my job at Rolling Stone at the same time. They were very nice, and they let me disappear for two days a week for a couple of hours. That's how long shooting was.

When you disclose something really personal in hopes that the person will then disclose something personal, too? It's all there on camera, your techniques that everyone can see through.