Biomimicry is innovation inspired by nature. In a society accustomed to dominating or 'improving' nature, this respectful imitation is a radically new approach, a revolution really. Unlike the Industrial Revolution, the Biomimicry Revolution introduces an era based not on what we can extract from nature, but on what we can learn from her.

For the 99 percent of the time we've been on Earth, we were hunter and gatherers, our lives dependent on knowing the fine, small details of our world. Deep inside, we still have a longing to be reconnected with the nature that shaped our imagination, our language, our song and dance, our sense of the divine.

The real survivors are the Earth inhabitants that have lived millions of years without consuming their ecological capital, the base from which all abundance flows.

Water is at the center of every chemical reaction, and therefore should be the earths most precious gift.

Biomimicry is innovation inspired by nature. In a society accustomed to dominating or 'improving' nature, this respectful imitation is a radically new approach, a revolution really. Unlike the Industrial Revolution, the Biomimicry Revolution introduces an era based not on what we can extract from nature, but on what we can learn from her.

Conserving habitats is a wellspring for the next industrial revolution.

For businesses, biomimicry is about bringing a new discipline - biology - to the design table. It's not to write an environmental impact statement, as most biologists in business do right now.