The more our world functions like the natural world, the more likely we are to endure on this home that is ours, but not ours alone.
Janine BenyusThe truth is, natural organisms have managed to do everything we want to do without guzzling fossil fuels, polluting the planet or mortgaging the future.
Janine BenyusBiomimicry is innovation inspired by nature. In a society accustomed to dominating or 'improving' nature, this respectful imitation is a radically new approach, a revolution really. Unlike the Industrial Revolution, the Biomimicry Revolution introduces an era based not on what we can extract from nature, but on what we can learn from her.
Janine BenyusJay Harman is the quintessential biomimic, a principled inventor who sees solutions everywhere he looks in the natural world. And he looks deeply, with the soul of a student. He moves with grace from a world of waving sea kelp to the world of sustainable design, bringing nature's wisdom into the board rooms of global companies, to the design tables of the engineers and designers who make our world. This is more than a business book, more than a memoir, more than a new way to solve global challenges. It's a book about a new way to think.
Janine BenyusWater is at the center of every chemical reaction, and therefore should be the earths most precious gift.
Janine BenyusFor a long time we have thought we were better than the living world, and now some of us tend to think we are worse, that everything we touch turns to soot. But neither perspective is healthy. We have to remember how it feels to have equal standing in the world, to be "between the mountain and the ant . . . part and parcel of creations," as the Iroquois traditionalist Oren Lyons says.
Janine Benyus