Everyone is trying to jump on the biomimic bandwagon. But a cork floor is not biomimicry. Neither is using bacteria to clean water.
Janine BenyusBiologically inspired materials could revolutionize materials science. People looking at spider silk and abalone shells are looking for new ways to make materials better, cheaper, and with less toxic byproducts.
Janine BenyusFor the 99 percent of the time we've been on Earth, we were hunter and gatherers, our lives dependent on knowing the fine, small details of our world. Deep inside, we still have a longing to be reconnected with the nature that shaped our imagination, our language, our song and dance, our sense of the divine.
Janine BenyusNature works with five polymers. Only five polymers. In the natural world, life builds from the bottom up, and it builds in resilience and multiple uses.
Janine BenyusBiomimicry is innovation inspired by nature. In a society accustomed to dominating or 'improving' nature, this respectful imitation is a radically new approach, a revolution really. Unlike the Industrial Revolution, the Biomimicry Revolution introduces an era based not on what we can extract from nature, but on what we can learn from her.
Janine BenyusJay Harman is the quintessential biomimic, a principled inventor who sees solutions everywhere he looks in the natural world. And he looks deeply, with the soul of a student. He moves with grace from a world of waving sea kelp to the world of sustainable design, bringing nature's wisdom into the board rooms of global companies, to the design tables of the engineers and designers who make our world. This is more than a business book, more than a memoir, more than a new way to solve global challenges. It's a book about a new way to think.
Janine Benyus