Jay Harman is the quintessential biomimic, a principled inventor who sees solutions everywhere he looks in the natural world. And he looks deeply, with the soul of a student. He moves with grace from a world of waving sea kelp to the world of sustainable design, bringing nature's wisdom into the board rooms of global companies, to the design tables of the engineers and designers who make our world. This is more than a business book, more than a memoir, more than a new way to solve global challenges. It's a book about a new way to think.

The truth is, natural organisms have managed to do everything we want to do without guzzling fossil fuels, polluting the planet or mortgaging the future.

Green chemistry is replacing our industrial chemistry with nature's recipe book. It's not easy, because life uses only a subset of the elements in the periodic table. And we use all of them, even the toxic ones.

The most irrevocable of [natures] laws says that a species cannot occupy a niche that appropriates all resources--there has to be some sharing. Any species that ignores this law winds up destroying its community to support its own expansion.

For the 99 percent of the time we've been on Earth, we were hunter and gatherers, our lives dependent on knowing the fine, small details of our world. Deep inside, we still have a longing to be reconnected with the nature that shaped our imagination, our language, our song and dance, our sense of the divine.

There are literally as many ideas as there are organisms.

If the age of the Earth were a calendar year and today were a breath before midnight on New Year's Eve, we showed up a scant fifteen minutes ago, and all of recorded history has blinked by in the last sixty seconds. Luckily for us, our planet-mates--the fantastic meshwork of plants, animals, and microbes--have been patiently perfecting their wares since March, an incredible 3.8 billion years since the first bacteria. ...After 3.8 billion years of research and development, failures are fossils, and what surrounds us is the secret to survival.