Jay Harman is the quintessential biomimic, a principled inventor who sees solutions everywhere he looks in the natural world. And he looks deeply, with the soul of a student. He moves with grace from a world of waving sea kelp to the world of sustainable design, bringing nature's wisdom into the board rooms of global companies, to the design tables of the engineers and designers who make our world. This is more than a business book, more than a memoir, more than a new way to solve global challenges. It's a book about a new way to think.

Everyone is trying to jump on the biomimic bandwagon. But a cork floor is not biomimicry. Neither is using bacteria to clean water.

There are literally as many ideas as there are organisms.

Water is at the center of every chemical reaction, and therefore should be the earths most precious gift.

Organisms dont think of CO2 as a poison. Plants and organisms that make shells, coral, think of it as a building block.

For businesses, biomimicry is about bringing a new discipline - biology - to the design table. It's not to write an environmental impact statement, as most biologists in business do right now.

Biomimicry is … the conscious emulation of life’s genius.