Listening to nature's operating instructions.

Water is at the center of every chemical reaction, and therefore should be the earths most precious gift.

Life solves its problems with well-adapted designs, life-friendly chemistry and smart material and energy use.

Biologically inspired materials could revolutionize materials science. People looking at spider silk and abalone shells are looking for new ways to make materials better, cheaper, and with less toxic byproducts.

Biological knowledge is doubling every five years.

The answers to our questions are everywhere; we just need to change the lens with which we see the world.

Jay Harman is the quintessential biomimic, a principled inventor who sees solutions everywhere he looks in the natural world. And he looks deeply, with the soul of a student. He moves with grace from a world of waving sea kelp to the world of sustainable design, bringing nature's wisdom into the board rooms of global companies, to the design tables of the engineers and designers who make our world. This is more than a business book, more than a memoir, more than a new way to solve global challenges. It's a book about a new way to think.