Google's thing is not advertising because it's not a romanticizing operation. It doesn't involve expression. It's a link. What they're doing is selling access.

I think that one can seek a way to eliminate war, and still agree that fighting the Nazis was a good thing.

Advertisers and marketers should be looking to bring new experiences to different parts of the brain. It's a more profound idea than just dropping a billboard into a video game.

If you listen first, and write later, then what you write will have had time to filter through your brain and you'll be in what you say. This is what makes you exist. If you are only a reflector of information, are you really there?

Eliminating wickedness is a different project from eliminating violence. Eliminating violence - the destruction associated with wickedness - is a practical program that I'm very willing to pursue.

Emphasizing the crowd means de-emphasizing individual humans in the design of society, and when you ask people not to be people, they revert to bad, mob-like behaviors.

People have to be able to make money off their brains and their hearts. Or else we're all going to starve, and it's the machines that'll get good.