In history, in most cultures, and at most points in time, if you want to find the most advanced technologies, you can look principally in two places. One is weapons and the other is musical instruments. My hypothesis is that instruments are usually ahead of weapons. In fact, I think you can find many examples of instruments being predecessors of weapons and very few in the reverse.
Jaron LanierI have been around military technology people a lot because of my role in virtual reality I've seen weapons from conception to implementation. And there is an extraordinary gadget lust that drives the military. So it's possible that war is just the ultimate expression of creativity.
Jaron LanierAdvertisers and marketers should be looking to bring new experiences to different parts of the brain. It's a more profound idea than just dropping a billboard into a video game.
Jaron Lanier