I think that one can seek a way to eliminate war, and still agree that fighting the Nazis was a good thing.

Style used to be an interaction between the human soul and tools that were limiting. In the digital era, it will have to come from the soul alone.

Back in the 1980s, when the internet was only available to a small number of pioneers, I was often confronted by people who feared that the strange technologies I was working on, like virtual reality, might unleash the demons of human nature. For instance, would people become addicted to virtual reality as if it were a drug? Would they become trapped in it, unable to escape back to the physical world where the rest of us live? Some of the questions were silly, and others were prescient.

Advertisers and marketers should be looking to bring new experiences to different parts of the brain. It's a more profound idea than just dropping a billboard into a video game.

When developers of digital technologies design a program that requires you to interact with a computer as if it were a person, they ask you to accept in some corner of your brain that you might also be conceived of as a program.

I mean, you can't have advertising be the only official business of the information economy if the information economy is going to take over.

A remarkable thing about the Silicon Valley culture is that its status structure is so based on technical accomplishment and prowess.