The most important thing about a technology is how it changes people.

I mean, you can't have advertising be the only official business of the information economy if the information economy is going to take over.

It is impossible to work in information technology without also engaging in social engineering.

Advertising is the edge of what people know how to do and of human experience and it explains the latest ways progress has changed us to ourselves.

We're losing track of the vastness of the potential for computer science. We really have to revive the beautiful intellectual joy of it, as opposed to the business potential.

I think seeking perfection in human affairs is a perfect way to destroy them.

I fear that we are beginning to design ourselves to suit digital models of us, and I worry about a leaching of empathy and humanity in that process.