The attribution of intelligence to machines, crowds of fragments, or other nerd deities obscures more than it illuminates. When people are told that a computer is intelligent, they become prone to changing themselves in order to make the computer appear to work better, instead of demanding that the computer be changed to become more useful.
Jaron LanierAdvertising is the edge of what people know how to do and of human experience and it explains the latest ways progress has changed us to ourselves.
Jaron Lanier