People try to treat technology as an object, and it can't be. It can only be a channel.

Advertisers and marketers should be looking to bring new experiences to different parts of the brain. It's a more profound idea than just dropping a billboard into a video game.

I'm hoping the reader can see that artificial intelligence is better understood as a belief system instead of a technology.

Once you can understand something in a way that you can shove it into a computer, you have cracked its code, transcended any particularity it might have at a given time. It was as if we had become the gods of vision and had effectively created all possible images, for they would merely be reshufflings of the bits in the computers we had before us, completely under our command.

In history, in most cultures, and at most points in time, if you want to find the most advanced technologies, you can look principally in two places. One is weapons and the other is musical instruments. My hypothesis is that instruments are usually ahead of weapons. In fact, I think you can find many examples of instruments being predecessors of weapons and very few in the reverse.

In the Sixties, the hippies said "Make love, not war," and that was naive. But it might be less naive to say "Make music, not war," in the sense that the people who create musical instruments are the same people who make up new weapons.

Books are really, really hard to write. They represent a kind of a summit of grappling with what one really has to say