Advertising is the edge of what people know how to do and of human experience and it explains the latest ways progress has changed us to ourselves.
Jaron LanierHereโs a current example of the challenge we face. At the height of its power, the photography company Kodak employed more than 140,000 people and was worth $28 billion. They even invented the first digital camera. But today Kodak is bankrupt, and the new face of digital photography has become Instagram. When Instagram was sold to Facebook for a billion dollars in 2012, it employed only thirteen people. Where did all those jobs disappear to? And what happened to the wealth that all those middle-class jobs created?
Jaron LanierPeople have to be able to make money off their brains and their hearts. Or else we're all going to starve, and it's the machines that'll get good.
Jaron LanierIf war stems from unmet needs related to male adolescent ritual, that's something that we need to examine. I'm interested in the possibility of simply getting rid of war. I'd be no more willing to let go of that than to let go of the possibility of eradicating cancer. That's not to say I'm certain we can, but I am willing to use any energy at all in the quest.
Jaron LanierAmerica's Facebook generation shows a submission to standardization that I haven't seen before. The American adventure has always been about people forgetting their former selves - Samuel Clemens became Mark Twain, Jack Kerouac went on the road. If they had a Facebook page, they wouldn't have been able to forget their former selves.
Jaron Lanier