Human beings either function as individuals or as members of a pack. There's a switch inside us, deep in our spirit, that you can turn one way or the other. It's almost always the case that our worst behaviour comes out when we're switched to the mob setting. The problem with a lot of software designs is that they switch us to that setting.

Advertisers are not thinking radically enough - they look for technology to lead instead of trying the neuroscience approach and thinking about what parts of the brain haven't been activated before. These new experiences bring new capabilities to the brain.

I do real paintings, you know. I'm a little messy in the studio, so I'm a bit of a danger. But I just adore it.

An economy where advertisers thrive while journalists and artists struggle, reflects the values of a society more interested in deception and manipulation than in truth and beauty

Emphasizing the crowd means de-emphasizing individual humans in the design of society, and when you ask people not to be people, they revert to bad, mob-like behaviors.

What does it mean to not be alone? I've approached that question through music, technology, writing and other means.

Is war an inevitable outcome of competing interests in a complex society? In other words, would war be the same even if human nature were very different? There are mathematical models of large groups working together that lead to conflict on a reliable basis. So there's a whole other view of war that is not psychological at all.