Digital technologies are setting down the new grooves of how people live, how we do business, how we do everything--and they're doing it according to the expectations of foolish utopian scenarios. We want free online experiences so badly that we are happy to not be paid for information that comes from us now or ever. That sensibility also implies that the more dominant information becomes in our economy, the less most of us will be worth.
Jaron LanierBooks are really, really hard to write. They represent a kind of a summit of grappling with what one really has to say
Jaron LanierIt's as if you kneel to plant the seed of a tree and it grows so fast that it swallows your whole town before you can even rise to your feet.
Jaron LanierAs information technology becomes millions of times more powerful, any particular use of it becomes correspondingly cheaper. Thus, it has become commonplace to expect online services (not just news, but 21st century treats like search or social networking) to be given for free, or rather, in exchange for acquiescence to being spied on.
Jaron LanierAdvertisers and marketers should be looking to bring new experiences to different parts of the brain. It's a more profound idea than just dropping a billboard into a video game.
Jaron Lanier