I'm an advocate of human nature.

All over the world today people have a very strong desire to find a sense of identity, and at the same time that's coupled with the rise of absolutely absurd wars that relate to ethnic identity. Perhaps there is something deeply ingrained in people that relates to a sense of belonging, and without that, identity doesn't seem as real as it should.

Individual web pages as they first appeared in the early 1990s had the flavour of person-hood. MySpace preserved some of that flavour, though a process of regularized formatting had begun. Facebook went further, organizing people into multiple-choice identities while Wikipedia seeks to erase point of view entirely. If a church or government were doing these things, it would feel authoritarian, but when technologists are the culprits, we seem hip, fresh, and inventive. People accept ideas presented in technological form that would be abhorrent in any other forms

Chemotherapy is a good thing even though it kills healthy cells. But we still hope for something better. We'd like to prevent cancer in the first place.

The most effective young Facebook users, however -- the ones who will probably be winners if Facebook turns out to be a model of the future they will inhabit as adults -- are the ones who create successful online fictions about themselves.

Human beings either function as individuals or as members of a pack. There's a switch inside us, deep in our spirit, that you can turn one way or the other. It's almost always the case that our worst behaviour comes out when we're switched to the mob setting. The problem with a lot of software designs is that they switch us to that setting.

I think complexity is mostly sort of crummy stuff that is there because it's too expensive to change the interface.