Advertisers and marketers should be looking to bring new experiences to different parts of the brain. It's a more profound idea than just dropping a billboard into a video game.
Jaron LanierAn intelligent person feels guilty for downloading music without paying the musician, but they use this free-open-culture ideology to cover it.
Jaron LanierI have been around military technology people a lot because of my role in virtual reality I've seen weapons from conception to implementation. And there is an extraordinary gadget lust that drives the military. So it's possible that war is just the ultimate expression of creativity.
Jaron LanierI fear that we are beginning to design ourselves to suit digital models of us, and I worry about a leaching of empathy and humanity in that process.
Jaron LanierThere were studies that asked people in different cultures to draw pictures of their enemies, and the pictures all looked remarkably the same. They always had exaggerated canine teeth and a certain sort of expression. That led to speculation about whether at an earlier stage in the human experience we were hunted by some sort of carnivore.
Jaron Lanier