Humans change themselves through technology.

Advertisers are not thinking radically enough - they look for technology to lead instead of trying the neuroscience approach and thinking about what parts of the brain haven't been activated before. These new experiences bring new capabilities to the brain.

There were studies that asked people in different cultures to draw pictures of their enemies, and the pictures all looked remarkably the same. They always had exaggerated canine teeth and a certain sort of expression. That led to speculation about whether at an earlier stage in the human experience we were hunted by some sort of carnivore.

Style used to be an interaction between the human soul and tools that were limiting. In the digital era, it will have to come from the soul alone.

A digital sound sample in angry rap doesn't correspond to the graffiti but the wall.

If anything, there's a reverse Moore's Law observable in software: As processors become faster and memory becomes cheaper, software becomes correspondingly slower and more bloated, using up all available resources.

Here’s a current example of the challenge we face. At the height of its power, the photography company Kodak employed more than 140,000 people and was worth $28 billion. They even invented the first digital camera. But today Kodak is bankrupt, and the new face of digital photography has become Instagram. When Instagram was sold to Facebook for a billion dollars in 2012, it employed only thirteen people. Where did all those jobs disappear to? And what happened to the wealth that all those middle-class jobs created?