Advertisers and marketers should be looking to bring new experiences to different parts of the brain. It's a more profound idea than just dropping a billboard into a video game.
Jaron LanierOne thing that I have been trying to do is bring together in places like Bosnia technologists who create ever-more destructive land mines [and convince them not to build more dangerous mines]. And that has actually worked.
Jaron LanierAdvertising is the edge of what people know how to do and of human experience and it explains the latest ways progress has changed us to ourselves.
Jaron LanierI think that one can seek a way to eliminate war, and still agree that fighting the Nazis was a good thing.
Jaron Lanier