Advertisers are not thinking radically enough - they look for technology to lead instead of trying the neuroscience approach and thinking about what parts of the brain haven't been activated before. These new experiences bring new capabilities to the brain.
Jaron LanierSoftware breaks before it bends, so it demands perfection in a universe that prefers statistics.
Jaron LanierOf all the things you can spend a lot of money on, the only things you expect to fail frequently are software and medicine.
Jaron LanierSeparation anxiety is assuaged by constant connection. Young people announce every detail of their lives on services like Twitter not to show off, but to avoid the closed door at bedtime, the empty room, the screaming vacuum of an isolated mind.
Jaron Lanier