Advertisers and marketers should be looking to bring new experiences to different parts of the brain. It's a more profound idea than just dropping a billboard into a video game.
Jaron LanierPeople have to be able to make money off their brains and their hearts. Or else we're all going to starve, and it's the machines that'll get good.
Jaron LanierThe wisdom of crowds works when the crowd is choosing the price of an ox, when there's a single numeric average. But if it's a design or something that matters, the decision is made by committee, and that's crap. You want people and groups who are able to think thoughts before they share
Jaron Lanier