For some reason, people value being scared less than they value laughing.

There's S-VOD, which is 3 1/2 months after the theatrical release. The windows are going to get closer and closer, and the sooner they collapse in my mind the better it'll be for everybody. It's coming, but change is hard. It will be more profitable for everybody, including exhibitors.

Horror is great storytelling with scary elements on top of it, but if you don't have great storytelling, you can have all the scares in the world, but the movie won't work.

We have creative freedom because of budgets. Ever since I have been doing low budget movies, we've really had creative freedom.

There are a lot of parallels between doing a sequel and doing low budget movies, which is they give creative parameters. As a creative person myself, I work better with parameters as opposed to anything goes.

I found that a lot of people ridiculed contemporary art. I decided I wanted to be involved in art everybody could understand.

The scares are the easier part of scary movies. The hard part of scary movies is what leads up to the scares.