If you take a look at the way the premium content is monetized, there's a lot of different models out there. Sometimes you pay for an individual episode, for example on iTunes. Other times you pay for a subscription. And other times it's free ad-supported.
Jason KilarI tried to do everything I could to study Walt Disney. I would read every book I could on the company, and then I found out more about him as a person, as an entrepreneur, and it was just fascinating to me that this guy was able to live a great life with his family but also do these amazing things at work.
Jason KilarHulu is about the shows, not the networks. The shows are the brands that users care about.
Jason KilarThere's certain things like scripted dramas that - they're either topical or such water-cooler moments that I think that they'll be consumed within 48 hours. You don't have to consume them at 9:00 at night, but you want to consume them within the first couple of days so that you can talk to your friends about it.
Jason Kilar